The rise of EDM has influenced pop music itself, and an increasing number of stars are turning towards electro beats to fuel their hits. Producers in a pioneer in marrying EDM to hyper pop cultivated mainstream success by collaborating with stars of this music genre. Electronic dance music’s convergence with restless pop music has made it more accepted as well as opened up the genre to a host of new listeners.” Pop fans are, in effect, easing into EDM through a genre they are already familiar with and comfortable with. A symbiotic relationship has developed such that EDM artists gain access to a broader fan base while pop artists feed off the new hype surrounding EDM. Meanwhile, the demand is skyrocketing. Promoters capitalize on the live experience with wildly successful EDM music festivals, including the Electric Daisy Carnival, Hard, Tomorrowland, and Electric Zoo, the first of which drew 320,000 people over three days. Joining classic rock, rap, and pop acts, DJs are also steadily streaming into major slots in broader, mainstream festivals. This year’s Coachella Valley Music Festival boasted EDM heavyweights. Electronic Dance Music (EDM) is surging to the forefront of mainstream tastes. If you have turned on the radio, watched TV, or attended a music festival in the last several years, you have likely noticed DJs and producers flooding the market. EDM movement and achieved international popularity on an unprecedented level of electronic dance music genre worldwide for the music lovers. It is also important to note the role of social media in catalyzing the growth of EDM. For a genre so inherently tied to technology, the Internet is a natural marketing platform. Tech-savvy producers and DJs unsurprisingly flourish in the online space. EDM and Hyper pop musical genre embraced the Internet, all other genres fought it.” As the digital music space continues to expand, EDM arguably harnesses the Internet’s potential more effectively than different genres. DJs were early adopters of the free music model, recognizing that their low cost of touring made live appearances the more lucrative revenue stream. As a result, they won the hearts of legions of fans who would most likely have pirated their music anyway. The strength of the EDM online culture has led to one of the very few successful alternatives, albeit genre-specific, to iTunes: Beat port. The beat port is a popular music store specifically for DJs that provides digital music formats and music discovery tools. As the digital music space continues to expand, EDM and hyper pop arguably harness the Internet’s potential more effectively than other genres. As a whole, the EDM industry is worth approximately $4 billion per year. EDM has only recently stepped into the spotlight. The genre, however, is hardly young. It began as an underground movement in the 1980s. A generation of music fans is shifting their musical gaze from the hip-hop driven popular music that dominated the 2000s to the polished sounds of house, trance, dubstep, glitch, breaks, and the dozens of other sub-genres that fall under the umbrella of EDM.