In contrast to the growing popularity of festivals such as Coachella, Hyperpop (also called “Hip Hop Electro Music”) predates its heyday by several years. The earliest evidence that Hyperpop was popularized could be found in early 1992 when it was featured on an early British album. Since then, the genre has grown in both reputation and stature. Popularized artists who have defined the genre include producers such as Bong-Ra, Fuse, Akon, and Pharrell Williams.
Hyperpop is a stylized take on top music and a loose definition of pop music, often featuring a minimalistic sonic palette with a focus on distorted guitar sounds. Artists commonly labeled with the term are often eclectic or heavily influenced by hip-hop, electronic, and pop elements, drawing on cues from hip-hop, electronic, and pop music alike. One advantage that Hyperpop has over other variations of PC Music is the inclusion of “free jazz” and other free form musical forms, which distinguish this form from many other similar genres. While this style of music was popular prior to the emergence of modern PC Music, it has grown in popularity over the years, especially with artists such as Akon.
One of the distinct characteristics of hyperpop is the widespread use of what is known as “EDM”. “EDM” is an abbreviation for “electronic digital music”, and refers to the free form instrumental tracks that are frequently played at live gigs. Artists who conform to the edm genre are typically known as ” Wileyappers” or ” Wiley producers”.
Hyperpop owes much of its appeal to the popularity of the genre itself. Widespread usage of the term “hyperpop” has made it a widely recognized and accessible genre. Hyperpop artists are able to leverage the popularity and success of their fellow artists in order to capitalize on their music’s global distribution via online download services. This means that even if an artist has never signed to a label, they can gain exposure and a wider fan base through their use of the popular online downloading community. This is a particularly attractive proposition for independent artists looking to make an impact on the pop market.
In addition to making it easier for artists to gain a large audience, hyperpop makes it easier for fans to identify with an artist or song. This is because the genre requires the listener to actively participate in the entertainment process. Most traditional pop songs are played at bars and clubs; however, the energy and creative genius of a band like The White Stripes makes it possible to play these songs at home in front of an eager audience. Hyperpop artists like the White Stripes encourage fans to engage in song participation because the songs create a sense of participation and camaraderie that is uncommon among other genres.
Finally, a.g. cook has leveraged the popularity of computer-generated music by creating his own hyperpop project, entitled World. He has chosen to use a PC-based sample of his original “World” composition as the basis for his own band. Unlike most other hyperpop artists, A.G. Cook has chosen not to limit his potential audience to his immediate circle of friends and family. Instead, World is being made available to anyone who is interested.
There is no denying that hyperpop artists are paving new ground when it comes to the definition of what electronic music is and what its future might hold. While some may resist its commercial viability, there is no question that this style of electronic music is uniquely different. Its unique sound is appealing to both mainstream consumers and younger generations that are attracted to the pop/rock hybrid sound. Furthermore, because it is something new, it stands out from the rest. It is the sound of the future – if you are able to hear it, you know it is good!
One of the biggest challenges that will be faced by future hip-hop and pop musicians is how to sustain the success of current styles while attracting an even larger audience. As is the case with all styles of music, it is very important that artists keep abreast of the newest innovations and progressions in technology. Hyperpop artists have already done their part to address this issue. They have made a name for themselves by making music that seems to be futuristic in nature. If you want something innovative and different, you may want to explore this newer genre.