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HYPERPOP Works Only Under These Conditions

Against Deception | July 29, 2020
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In early 2021, a rapper by the name of Ice Cube released a song entitled “Hyphy: The Real Game.” The single, which featured numerous guest stars such as Elton John, Kool Boyz, Nelly, DJ Pauly D, and the Fugees, became an instant hit thanks to the production and lyrical skills of Ice Cube. However, despite its commercial success, the song and its accompanying video did not receive any commercial recognition in the United States. Instead, the song remained largely underground, featuring only on a few independent websites. Two years later, “The Real Game” was reintroduced, and its buzz was so intense that it went to number one on the pop charts.

 

Now, more than a year since its original release, Hyperpop has received multiple singles including the chart-topping “Holistic Era,” which features the Fugees. However, with more mainstream artists jumping on the bandwagon, the once obscure genre has gained increased recognition. According to critics, the new generation of hip hop and rap is influenced by the hyperpop of the eighties. They say that the new genre is characterized by overly-production and over-the-top lyrics. Artists commonly tagged with this label typically incorporate too much techno-tinged lyrics and pop elements, taking elements from both electronic and hip hop music genres.

 

These days, more artists are beginning to see the benefits of working with an artist for a song instead of hiring a producer. Some notable examples include Pharrell, who produced most of the songs on the Late Registration album by The Black Eyed Peas, along with Kanye West and Rihanna. While many were skeptical at first of a collaboration between these two heavyweights, it soon became clear that the collaboration worked well, especially when it came to hitting high notes and creating memorable hooks. In fact, Pharrell took particular pride in the work that West did on the album, going so far as to compare the songwriting process to that of a band trying to get a hit single out of a popular singer-songwriter.

 

As a result, many artists have jumped on the bandwagon of incorporating hyperpop into their own albums. Lyrically, it seems that artists have adopted a similar style, though there has been considerable difference in execution. Some styles have become more noticeable, while others have faded away into obscurity. The following are some of the more popular styles being used currently by artists:

 

o Dubstep/UKR – This style was originally developed as a counter to the more traditional pop music, but with time it has grown in popularity as artists come from all genres to perform. Dubstep, as its name suggests, is characterized by high, booming bass lines. “Dubstep” can be a hard style to dance to, as it is generally “soft” by nature and requires some skill to dance to. Many artists who have released a dubstep mix album have also added elements of other styles of pop music, such as house and reggae.

 

o Hungarian retro rock-band/pop-band hybrid – Hungarian band Gyorgy L Budapest has been hailed as one of the pioneers of the genre. The band’s most recognizable member is vocalist Gyorgy L Budapest, who has made guest appearances in other bands and acts such as the Red Hot Chili Peppers. The band has since added pianist Jingle Bells, violinist Peter Czernecki, and keyboardist Martin Gore, who have also been known to play with other artists such as the Rolling Stones. The band’s most recent album “Waltz for Fun” contains samples from other artists’ works, which have been used to further differentiate it from other forms of hyperpop.

 

o Social media influenced styles – A lot of artists who specialize in hyperpop have incorporated elements of social media into their albums. For example, Justin Timberlake featured verses from Big Sean on his last album “My World Plus One.” Kanye West has made use of the Twitter application on his official account. Many other artists who are considered “social media icons” make regular appearances on various social media sites. Their songs are often times used in popular television shows as well.

 

As you can see there are several different subgenres within the realm of hyperpop that have become increasingly popular in the past few years. These various subgenres all share the common characteristics that differentiate them from more conventional pop music. However, the overall genre is becoming increasingly blurred due to an increase in collaborations between hip-hop producers and rap producers. With the increasing popularity of the iPod and other mp3 players, the future of this genre looks strong. Stay tuned!

Written by Against Deception

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