menu Home chevron_right
BlogHyperpop

10 Secret Things You Didn’t Know About HYPERPOP

Against Deception | November 8, 2020
edm worship music

What is hyperpop? The term was actually coined by British music journalist Martin Adams, who was tasked to write an article for a music magazine about what he considered to be the growing trend of ‘pop’. With the escalating popularity of various music scenes in the UK, such as the Britney Spears waltz, the Oasis breakup song, and Justin Timberlake’s massive chart-breaking debut, it became clear that something special was happening in the UK music scene. In the summer of 1997, the term became widely accepted, when the first major pop festival, the London Calling, was launched.

 

Hyperpop, like its precursors, is an exaggerated or loosely-defined take on traditional pop music. Artists commonly tagged with the term tend to draw on traditional pop elements and other genres, borrowing catchy melodies from hip-hop, electronic, and indie rock, while infusing new wave and punk aesthetics into their lyrics and production. Many artists like the Arctic Monkeys have been hailed as being hyperpop artists.

 

Unlike traditional pop, where the lead vocalist typically serves as the focal point of a song, the structure of modern hyperpop relies more on a solid beat, backed up by interesting lyrics. The most prominent and prevalent characteristic of modern hyperpop, however, is the presence of “edm”. Edm is a catchall term for “effects”, but in this case the music is entirely stocked with them. The presence of edm greatly enhances the tension between verses in a track, creating a sort of tension field, or “pitch”, which drives the song’s momentum.

 

Prior to the coming of edm, the typical signature of a hyperpop tune was a rather straight-forward melody and relatively simple lyricism. However, the use of edm increased during the early 2000s and became a staple of many hit songs. One of the main reasons for this was the rise of rappers such as Kanye West and Jay Z. Kanye West has said that he began making hyperpop music after listening to the Beatles. Jay Z is known to have made an entire song solely centered around the concept of “edm”.

 

The rise of edm has led to a number of changes in the face of traditional hyperpop. For starters, it is now rare to hear any kind of guitar in a hyperpop tune. Instead, artists like Sufjan Stevens use pre-recorded beats and vocals. While this does limit the range of timbres and tonal diversity, it also limits the potential for a conversational tone. Sufjan Stevens has said that he uses a vocoder, a device that artificially infuses vocals with various textures, to make his synthetic vocals come more natural-sounding. This was used in previous projects such as Talk Girl and Teenage Fan club.

 

Another important factor in the making of modern hyperpop comes from the advent of user-generated content. Thanks to Twitter and other social networking sites, modern artists are able to build online empires that can keep them in business for years. Thanks to this rise of user-generated content, producers of popular hyperpop songs can find massive followings online. When these followers tune into a track online, they usually listen to it not just because of the quality of production on the song, but because of the way the singer sings the words.

 

Since the rise of user-generated content in the 2010s, hyperpop artists have had even more success. Kanye West made news when he decided to record his new album using top 40 talent. Taylor Swift sang overtop a mix of EDM, trap, pop, and reggae sounds on her song titled Fearless. As a result, many future artists are following in this footsteps. Future Music Festival attendees may be surprised to hear trap and pop sounds in the same setlist, and many may have a hard time making out where one ends and the other begins.

 

Pop artists are always adapting as the times change. In the coming years, we will see new and innovative ways that pop music is made. For now, though, hyperpop artists have already created numerous sound trends that will be present in the upcoming years. If you are an artist who wants to make a mark in the upcoming years, there are plenty of options. Do your research to discover what is currently trending in the world of pop music and you may be surprised by what you find.

Written by Against Deception

Comments

This post currently has no comments.

Leave a Reply






This area can contain widgets, menus, shortcodes and custom content. You can manage it from the Customizer, in the Second layer section.

 

 

 

Newsletter

  • cover play_circle_filled

    01. Monster Takes You
    Against Deception

  • cover play_circle_filled

    02. Through-my-Heart
    Against Deception

  • cover play_circle_filled

    03. Let-the-heart-Dance
    Against Deception

  • cover play_circle_filled

    04. You-are-my-Gravity
    Against Deception

  • cover play_circle_filled

    01. LAUGH AGAIN
    Against Deception

  • cover play_circle_filled

    02. SYMPHONY
    Against Deception

  • cover play_circle_filled

    03. IDENTITY
    Against Deception

  • cover play_circle_filled

    04. TRIP
    Against Deception

  • cover play_circle_filled

    05. LIMITLESS LOVE
    Against Deception

  • cover play_circle_filled

    06. UPSIDE-DOWN FAIRYTALE
    Against Deception

  • cover play_circle_filled

    07. EUPHORIA
    Against Deception

  • cover play_circle_filled

    08. BOX
    Against Deception

  • cover play_circle_filled

    01. Blessed
    Against Deception

  • cover play_circle_filled

    02. Poison
    Against Deception

  • cover play_circle_filled

    03. Magnify
    Against Deception

  • cover play_circle_filled

    04. Glory is forever
    Against Deception

  • cover play_circle_filled

    05. Pain
    Against Deception

  • cover play_circle_filled

    06. Silenced
    Against Deception

  • cover play_circle_filled

    07. it hurts
    Against Deception

  • cover play_circle_filled

    01. Honeycomb
    Against Deception

  • cover play_circle_filled

    02. Love is Patient
    Against Deception

  • cover play_circle_filled

    03. Hearts in the Clouds
    Against Deception

  • cover play_circle_filled

    04. Fruit of the Spirit
    Against Deception

  • cover play_circle_filled

    05. Your Commands
    Against Deception

  • cover play_circle_filled

    06. Grey to White
    Against Deception

  • cover play_circle_filled

    07. Beam So Bright
    Against Deception

  • cover play_circle_filled

    08. Incredible High
    Against Deception

play_arrow skip_previous skip_next volume_down
playlist_play