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Who Else Wants To Enjoy HYPER POP

Against Deception | December 6, 2020
Christian Electronic Music

Hyperpop is a vague term that describes a number of musical styles, usually loosely-defined as an “imitative” genre. Artists commonly labeled with this label tend to incorporate exaggerated pop sensibilities and high-concept, sometimes techno-driven, elements, drawing upon pop and electronic themes. A common trait of many Hyperpop artists is their generally futuristic and often unrecognizable lyrics and melodies. Many bands with the title Hyperpop actually aren’t related to any real musical style, instead borrowing from various popular themes and styles. More often than not, they combine elements of several genres.

 

The term “hyperpop” was first coined in 1995 by critic Bill James. His idea was that the new genre should be distinguished from “traditional” pop. He defined hyperpop as: “A popular and vague current trend whose influence has become diluted and confused with other popular styles… characterized by an excess of popular music.” Bill James was actually right about his prediction; however, he went on to define the new genre thusly: “A new genre entirely of its own subject matter… using elements of several popular styles.” In other words, James was simply defining a new genre, one which bore little relation to the rest.

 

However, things have changed! In the last few years, the pop culture has evolved from the traditional definition of the genre. The music industry, while still predominantly focused on chart hits and sales, has begun catering to new, more eclectic listeners who appreciate the artistry and structure of contemporary music. Musically, artists like Boards of Crematix and Deerhoof have released songs that are strongly influenced by hip-hop, pop, noise, and even classical elements such as choral pieces.

 

Now, one can easily label hyperpop as a new genre. But one should not be fooled into thinking that it is a new genre, for the very reason that it is a sub-genre of the larger pop music world. Many genres can exist in isolation. But when new genres arise – like skateboarding did in the 1990s – people rightfully jump on board and celebrate.

 

The rise of hyperpop coincides with the rise of the internet as a marketing medium. Sites such as iTunes, which allows people to share and download music, have made it easier for artists to reach a worldwide audience. This means that online distribution services such as iTunes and Rhapsody have created a large pool of potential fanatics who are now able to purchase music. Because the internet provides a way for music fans to access and share music, the hyperpop label has been given a legitimacy that it never had before.

 

Additionally, with the rise of Rhapsody and iTunes, listeners are able to purchase physical products such as CDs and are able to listen to their favorite songs on the radio without having to travel to a club or a concert. This is one of the reasons why this new genre has thrived. But although it has its positives, hyperpop will always be associated with young people who are looking to express themselves by singing songs. Its influence over the music industry has given it a distinct edge over other genres of pop music that have historically been made for older audiences. Pop artists like Britney Spears, Christina Aguilera, Akon, JLS, Akon, boy-bands like the Spice Girls, Backstreet Boys, and even Skrillex and Justin Timberlake have all released songs that have successfully injected new life into the pop music scene.

 

Because of the rise of the internet, there is no longer a need to travel to see a concert or buy a CD to listen to a song. Anyone can share new songs through sites such as iTunes and Rhapsody, which allows fans to download new music and join the latest wave of the new style of pop. This is why hyperpop music will always be on the rise. Sometimes known as PC music, these songs often combine elements of rap and rock into their structure, but are sung in a unique voice. Sometimes they are very simple, but at other times the lyrics are complex and reflect on real life issues, like depression or personal struggles.

 

Some of the most popular PC pop artists include Akon, B.o.B., Cee-Lo, Christopher Lane, Chris Brown, Clue, Elton John, Fergie, Gwen Stefani, Kate Hudson, Juice Crew, Kaleem, Kid Cudi, Lil Kim, My Life My Love, Pink, P Diddy, Rihanna, Segas T, Sky – gone Gee, Silky J, and Xcite. These are just a few of the more popular singers, but the list goes on. The biggest break for this new style was gained by rappers Akon and B.o.B., who were able to chart a top ten single with their song “Take Me Out” (They then went on to sell six further albums). Their popularity has lead other rappers, including Chris Brown and Lil Kim, to adopt the hyperpop sound.

Written by Against Deception

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